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Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior
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Additional Sway: The Irresistible Pull of Irrational Behavior Information

We also learn the curse of the world but changes the way we think.

Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved?
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a wide variety of irrational behaviors but also point readers toward ways to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to take on characteristics that have been arbitrarily assigned to us).

 

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